The Vice Media Guide to Culture (VGTC) differs from other research the group produces in two key ways. First, it is more expansive than traditional reports, broadly analyzing culture rather than focusing on a single subject, such as parenting or health and wellness. And second, this year marks the inaugural release of the report, but it will become an annual fixture going forward, said Nadja Bellan-White, chief marketing officer at Vice Media Group.

ADWEEK: Vice Media Group’s Culture Report Aims to Keep Brands Tapped Into the ZeitgeistBy Mark Stenberg, 7th February 2022